Independent and boutique hotels deliver quality accommodation and exceptional services that rival, and often exceed, their mega-brand competition. But mega-brands enjoy higher occupancy, better average daily rate (ADR), and superior revenue per available guest (RevPAC).

This is due to the challenges faced by every independent hotel and small hotel group, such as:

What if these challenges were eliminated?

I’d like to introduce you to Great Hotels Rewards and Voilà, an innovative guest loyalty and frequency marketing programme created specifically for independent hotels and resorts.

Voilà is similar in principle to the big airline alliances such as oneworld or Star Alliance. Instead of creating a global loyalty and rewards programme for airlines, Voilà creates a globally competitive programme for independent hotels.

Voilà was conceptualised and is managed by Hospitality Marketing Concepts (HMC) who is the leading provider of premium paid-membership loyalty programmes to approximately 1,000 hotels and resorts worldwide. Large groups can join Voilà under a private white label programme and smaller groups and independent hotels can join the Voilà network through Great Hotels Rewards by becoming a member of our alliance.

Through Voilà, Great Hotels Rewards gives you strength in numbers and parent brand – to help you compete.

Voilà is more than just a guest loyalty programme. It spans a hotel’s entire business lifecycle – new-customer generation, guest recognition, customer-relationship management and communication – without sacrificing operational freedom or individuality.